June 2023
Intermediate to advanced
340 pages
9h 54m
English
Content preview from Digital Pricing Strategy
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Tables
4.1 Traditional CRM versus CVM comparison
7.1 Customer success management (Susquehanna Growth Equity, 2019)
13.1 Description of typical archetypes
13.2 Sample job titles and companies (buyers and OEM)
15.1. AI mitigation by cost category
19.1 Example of Amazon pricing
19.2 Platform pricing by strategic driver
20.1 Types of experiments
20.2 Beginning and end-of-year weights for college freshmen who are club sport participants and nonparticipants
20.3 Results from a hypothetical price test
24.1 AI and seller roles
25.1 Three pricing categories
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