Executive summaryThe shift to usership is acceleratingThe shift from product-centric to subscriber-centricLinear, product-centric modelDynamic, subscriber-centric modelWhy good/better/best?The beer trialFinding the right balance: How to build a GBB packageDesign tiers to address the needs of your customer segmentsDeploy pricing strategy based on your organizational maturity and market positioningBiosReferences