Chapter 14 Three Considerations for Data Monetization and Value Creation in the Digital Age
Bill Schmarzo
Introduction
It is all about data. Search Google for the term data and you will submerge with content. Data is now front and center in the world of digital transformations. That makes sense. Companies have focused their digital efforts on collecting as much data as possible through the billions of sensors that are now in operation across all applications in the consumer and business world. The focus on data collection is now old news. The new challenge ahead of digital professionals is to clean, connect, and mine the data to extract valuable insights to improve performance or generate innovations. Well, we ...
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