Chapter 5 Measure and Quantify the Value of Your Digital Solution
Stephan M. Liozu
The net effect of smart, connected products will be different in every industry, but across the board the nature of competition will change.
Michael Porter, Harvard Business Review, 2015
Let us say for the sake of argument that you can reduce a customer’s operating costs by 15% while simplifying their user interface and customer interactions so dramatically that their churn loss decreases by 5 percentage points. I can appreciate your team’s thrill and the sense of accomplishment that comes from learning that their new digital offer can provide significant cost savings and simultaneously offer the customer considerable revenue enhancements. ...
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