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Digital Pricing Strategy
book

Digital Pricing Strategy

by Stephan M. Liozu, Andreas Hinterhuber
June 2023
Intermediate to advanced
340 pages
9h 54m
English
Routledge
Content preview from Digital Pricing Strategy

Chapter 5 Measure and Quantify the Value of Your Digital Solution

Stephan M. Liozu

DOI: 10.4324/9781003226192-7

The net effect of smart, connected products will be different in every industry, but across the board the nature of competition will change.

Michael Porter, Harvard Business Review, 2015

Let us say for the sake of argument that you can reduce a customer’s operating costs by 15% while simplifying their user interface and customer interactions so dramatically that their churn loss decreases by 5 percentage points. I can appreciate your team’s thrill and the sense of accomplishment that comes from learning that their new digital offer can provide significant cost savings and simultaneously offer the customer considerable revenue enhancements. ...

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Publisher Resources

ISBN: 9781000892888