June 2023
Intermediate to advanced
340 pages
9h 54m
English
Content preview from Digital Pricing Strategy
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Chapter 4 Realizing Your Monetization Potential Needs Customer Value Management
Mrinal (MG) Gurbaxani and Alex Smith
Most B2B industries are transforming digitally and leveraging their data to develop innovative business models, and with that, delivering flexible subscription-based offers to these new services and solutions. OEMs that produce trucks, ship engines, and computer servers are all moving toward delivering total solutions ‘as-a-service.’ Realizing the monetization potential of these flexible subscriptions requires industrial companies to develop a key new capability: customer value management.
This trend began in the software industry, with Salesforce being the pioneer toward SaaS and, 20 years later, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.