June 2023
Intermediate to advanced
340 pages
9h 54m
English
Content preview from Digital Pricing Strategy
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2.1 Good/better/best product versioning
3.1 The dynamic pricing process with exemplary questions
3.2 Summarizing overview of dynamic pricing (Vomberg, 2021, reproduced with the kind permission of the publisher)
5.1 The extensive nature of digital competition
5.2 The various levels of ‘do nothing.’
5.3 The VRIO model
5.4 Dollarization techniques
5.5 An EVE example
5.6 The sequence of steps in customer value modeling
6.1 Value creation versus price realization waterfall, with description
7.1 Domains of influence of the marketing function (Moorman, 2020)
7.2 Price-setting practices in the software industry (Poyar, 2021)
7.3 SaaS pricing approaches and performance (Kaseya, 2014)
7.4 Discounting in the enterprise ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.