Chapter 22 Why AI Transformations Should Start with Pricing
Joël Hazan, Camille Brégé, Jean-Sébastien Verwaerde, and Arnaud Bassoulet
The acceptance and financial upside of AI continue to lag far behind the hype, except in one surprising and often-overlooked area: pricing.
The speed, sophistication, and scale of AI-based tools can boost EBITDA by 2 to 5 percentage points when B2B and B2C companies use them to improve aspects of pricing that have the greatest leverage within their organizations.
A large-scale global survey, conducted by the Massachusetts Institute of Technology (MIT) and the BCG Henderson Institute (BHI), revealed how successful AI-driven pricing transformations can be and how infrequently they ...
Get Digital Pricing Strategy now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
