June 2023
Intermediate to advanced
340 pages
9h 54m
English
Content preview from Digital Pricing Strategy
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Chapter 22 Why AI Transformations Should Start with Pricing
Joël Hazan, Camille Brégé, Jean-Sébastien Verwaerde, and Arnaud Bassoulet
The acceptance and financial upside of AI continue to lag far behind the hype, except in one surprising and often-overlooked area: pricing.
The speed, sophistication, and scale of AI-based tools can boost EBITDA by 2 to 5 percentage points when B2B and B2C companies use them to improve aspects of pricing that have the greatest leverage within their organizations.
A large-scale global survey, conducted by the Massachusetts Institute of Technology (MIT) and the BCG Henderson Institute (BHI), revealed how successful AI-driven pricing transformations can be and how infrequently they ...
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