June 2023
Intermediate to advanced
340 pages
9h 54m
English
Content preview from Digital Pricing Strategy
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Chapter 13 Holistic Approach to Market Segmentation of Industrial Smart ServicesWhat Is the True Value of Data?
Luis Prato
Introduction
Markets are more complex than ever. Original equipment manufacturers (OEMs) can merge their manufactured products with sensor technology (Cenamor et al., 2017; Luz Martín-Peña et al., 2018; Opresnik & Taisch, 2015), providing an array of advantages for the collection of performance data from their installed base. OEMs can use newly developed digital capabilities (Porter & Heppelmann, 2014, 2015) to convert performance data into insights, thus replacing traditional service offerings with advanced services (Lightfoot et al., 2013). The term industrial smart services (Allmendinger ...
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