February 2012
Beginner
672 pages
17h 47m
English
If you ask 100 people with traditional jobs why they’ve never started their own business, a common response that you’d get would be a lack of business experience. Most people see prior business experience as a necessary prerequisite to starting a business of their own.
In some cases, this sentiment is correct. Some businesses do take a substantial amount of experience to successfully start and run. Most financial services and medical products companies, for example, are started by people with deep industry backgrounds and business expertise. There are also technical aspects of running a business, such as finance and accounting, which take time and effort to learn and perfect, regardless ...
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