Conclusion

Well, what have we learned? Let’s review the Business Rules and Lessons Learned from each chapter in this conclusion.We hope you have learned valuable tools and concepts that you can use to pursue your dream. Best wishes and enjoy your journey.

—Ed and Charlie

Business Rules

Business Rule #1

The Jerry McGuire Rule: Follow the Money—Cash is King.

Business Rule #2

The Peter Drucker Rule: "The sole purpose of business is to serve customers."

Business Rule #3

Customers know best what they need.

Business Rule #4

You are looking for a good business opportunity—not a good idea.

Business Rule #5

Every entrepreneur over-estimates the number of customers that will buy and the speed at which they will buy.

Business Rule #6 ...

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