4. Sell from the Heart

—Buddy Newell (PK Time and Dubey & Schaldenbrand)

Buddy Newell is a great example of believing in what you do for a living. Oddly enough, it took the stress of a failed marriage for him to look at his career and realize that he shouldn't waste his time in jobs he didn't love. After years of living paycheck to paycheck, Buddy took his hobby—high-end watches—and quickly found a way to turn it into a lucrative career.

It sounds obvious, but many people endure working at jobs that make them miserable—the only reason they go to work is for the money. And guess what? They never make enough money to get ahead. When Buddy talks about his early career, before he found the watch business, he sounds bitter and regretful. Yet when ...

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