Entrepreneurship Lessons for Success (Collection)

Truth 45. Distribution and sales: More choices than ever

Distribution encompasses all the activities that move a business’s products from its place of origin to the consumer. For some businesses, like restaurants and fitness centers, distribution is not a major issue because they service their customers directly. But for many companies, like Kitchen Sentry, the smoke detector company introduced in Truth 38, “How to approach marketing in a new business,” the landscape is much different. Kitchen Sentry will have key decisions to make regarding how its products will be distributed and sold.

Distribution and sales alternatives

The first step in determining a distribution and sales strategy is to sort through the choices. For example, ...