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Entrepreneurship Lessons for Success (Collection)
book

Entrepreneurship Lessons for Success (Collection)

by Edward D. Hess Bruce Barringer Charles F. Goetz, R. Duane Ireland, Wes Moss
February 2012
Beginner
672 pages
17h 47m
English
Pearson
Content preview from Entrepreneurship Lessons for Success (Collection)

Chapter 6. Myth No. 6: No One Can Compete Against Wal-Mart and the Other Big-Box Retailers Truth No. 6: You Can Compete Against the Big-Box Retailers if You Have the Right Plan

Introduction

One of the main fears that many prospective business owners have is whether they’ll be able to compete against Wal-Mart, Home Depot, Best Buy, and the other big-box retailers. It’s a legitimate fear. The big-box stores continue to grow, not only in terms of size but in terms of geographic breadth and product line. There are now big-box stores in towns as small as 10,000 people. And the stores don’t just sell goods; they sell services, too. For example, Home Depot sells installation services for the carpet it carries, and Best Buy offers at-home computer training ...

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Publisher Resources

ISBN: 9780133038965