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Entrepreneurship Lessons for Success (Collection)
book

Entrepreneurship Lessons for Success (Collection)

by Edward D. Hess Bruce Barringer Charles F. Goetz, R. Duane Ireland, Wes Moss
February 2012
Beginner
672 pages
17h 47m
English
Pearson
Content preview from Entrepreneurship Lessons for Success (Collection)

Truth 7. Want several alternatives? Techniques for generating new business ideas

One thing to guard against is settling on a business idea too quickly. Whether you’re just starting to look for an idea or have a notion of the business you’d like to start, it’s a good idea to identify and think through several alternatives. Two common ways to generate business ideas are brainstorming and library and Internet research.

Brainstorming

Brainstorming is the process of generating several ideas about a specific topic. The approaches range from a person sitting down with a yellow legal pad and jotting down business ideas to formal “brainstorming sessions” that are led by moderators and involve a group of people. In a formal brainstorming session, ...

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Publisher Resources

ISBN: 9780133038965