Entrepreneurship Lessons for Success (Collection)

Truth 44. Public relations: More important than ever

One of the most cost-effective ways for a new business to get noticed and to promote its product or service is through public relations. Public relations refer to efforts to establish and maintain a positive image for a company with the public.

The major difference between public relations and advertising is that public relations efforts are not paid for—directly. The cost of public relations to a business is whatever it takes to network with journalists and other people to try to interest them in saying and writing good things about a company and its products. While there is nothing inherently wrong with advertising and similar forms of promotion, people know that ads and promotions ...