December 2014
Beginner
336 pages
7h 10m
English
Content preview from Facebook Marketing For Dummies, 5th Edition
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Chapter 16
Ten Common Facebook Marketing Mistakes (and How to Avoid Them)
In This Chapter
Using a profile or group to market your business
Making posting errors
Selling too much or too little
Ignoring fans
Just because you’ve created a Facebook Page for your business doesn’t mean that you won’t make mistakes. Mistakes aren’t necessarily bad if you can learn from them, but it’s always good to avoid mistakes in the first place! Many common mistakes have to do with not understanding how people use Facebook. You shouldn’t use a Facebook profile to market your business, for example; profiles are for people. Other mistakes involve unwittingly making a bad impression, such as being too pushy.
In this chapter, I discuss ten of the most common mistakes that you should avoid on Facebook.
Think Like a Traditional Marketer
You’d think that social media would have changed the one-size-fits-all marketing approach that’s been so pervasive since the Industrial Revolution, but it hasn’t. Facebook — and most other social media, for that matter — is still viewed as a free email list to target and ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.