Facebook Marketing For Dummies, 5th Edition

About the Author

John Haydon is one of the most sought-after nonprofit digital marketing experts, with a sincere passion for changing the world. He has spoken at the Nonprofit Technology Conference, New England Federation of Human Societies, New Media Expo, BBCon, Social Media 4 Nonprofits, AFP New Jersey, and several other events. John is also an instructor for Charityhowto and MarketingProfs University.

In addition to Facebook Marketing For Dummies, John is the author of Facebook Marketing All-In-One For Dummies (Wiley), and is a regular contributor to the Huffington Post, Social Media Examiner, npENGAGE, and the Razoo Foundation blog.

You can read his blog at www.johnhaydon.com.

Dedication

I dedicate this book to marketers everywhere who are in the middle of the biggest sea change in marketing history. There’s never been a better time to be a marketer, and tools like Facebook are rewriting the rules. I hope that by providing you straightforward, step-by-step advice, as well as sharing my real-world experience in marketing companies via Facebook, I can help you become better at your craft and thereby take everyone to levels in marketing people have yet to explore. I also hope that you keep your Facebook marketing efforts in perspective, and always put family and friends first!

Author’s Acknowledgments

This project couldn’t have succeeded without the help and support of many people.

I have particular appreciation for my family (especially Kate and Guthrie), who support my passion ...