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Flip the Funnel: How to Use Existing Customers to Gain New Ones by Joseph Jaffe

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COURTESY CHECK-IN

You’ve selected that beautiful new Audi Q7 and signed the three-year lease. Now imagine your surprise when you get a call from the dealership three months later to ask you how you’re enjoying the ride. I happen to drive an Audi myself, and I receive a call like this every year on the lease’s anniversary. To be honest, I always feel a little guarded when I get this call—waiting to be sold to—which has never happened.
Courtesy check-ins may seem innocuous, but in reality, they’re anything but. They should never be about selling, at least not from any immediate standpoint. Instead, they reaffirm a connection and keep the brand in the game—perhaps not top of mind, but rather in mind.

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