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Flip the Funnel: How to Use Existing Customers to Gain New Ones by Joseph Jaffe

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DIALOGUE

You’ve established a connection between customer and company. No longer are you a faceless corporation, or they a transactional data point. Now it’s time to start delivering on the promise of commitment and continuity by setting ground rules for future, ongoing conversation. Establishing parameters or guidelines for future dialogue makes it a lot easier for customers to reach out to companies, and vice versa.

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