January 2010
Intermediate to advanced
304 pages
7h 46m
English
Content preview from Flip the Funnel: How to Use Existing Customers to Gain New Ones
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THE THREE PILLARS OF ACTIVATION: CONTENT, CONVERSATION, AND COMMENDATIONS
By establishing a universal currency system of reward and recognition, brands can begin to leverage the natural loyalty and innate desire to spread positive news about personal purchase, consumption, and service experiences.
I’m going to outline the three pillars that support this offering. Only one of them is obvious, whereas the other two are relatively new thoughts. However, I first want to recap on the 6-C model I introduced in Join the Conversation—as it provides both context and framework for this dynamic interplay and incentive methodology.
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.