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Flip the Funnel: How to Use Existing Customers to Gain New Ones by Joseph Jaffe

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APPLE IS DIFFERENT

Apple really is different. After all, they’re the ones who came up with Think Different, which would be useless if they didn’t act differently to walk their talk. They are unconventional, original, and unique in almost every way. They’ve not only brought back the human element but have even celebrated the physical person by putting said humans at the Genius Bars in their Apple Stores. It’s a decidedly unplugged version that creates the perfect contrast, given the technical nature of the conversations.

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