LADIES AND GENTLEMEN . . .
. . . I give you your flipped funnel as depicted in Figure 6.10 on the next page. The diagram in question depicts a funnel that widens instead of narrowing, and in so doing, expands the number of customer connections, conversations, and potential conversions (via repeat purchase and referrals).
Figure 6.10 A.D.I.A.—The Flipped Funnel
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