SEARCH (AND RESCUE)
All roads lead to, from, and through search—organized (search engines) and disorganized (Twitter conversations); structured and unstructured; organic, natural, or paid. It’s a customer’s version of A Hitchhiker’s Guide to the Galaxy in the form of a blueprint or map of the entire information superhighway (or nearest mall) and it’s all just a click away.
Being easily discoverable today is almost a minimum cost of entry in order to efficiently match brand solutions to customer problems.
Companies’ ability therefore to accurately slice, dice, tag, and tag again every single bit of pertinent information is beyond critical in terms of helping customers find them at their time of need.
Help a customer today and you’re helping countless customers tomorrow.
“Cross” or hinder a customer today and you’re creating an array of headaches for yourself in the future.
Every single nugget of content is another piece of an ever-expanding work-in-progress puzzle that is going to become an impossible labyrinth or breathtaking mosaic of inspiration and illumination.
In which direction are you currently heading?