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Flip the Funnel: How to Use Existing Customers to Gain New Ones by Joseph Jaffe

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7
Politics, Shoes, and Insurance: Three Examples of Flipping the Funnel
You just got a taste of a new conceptual framework, drizzled with several real-world examples to bring this thinking to life. Now I’d like to expand the focus and shine the spotlight on three very specific and diverse examples that really illustrate the theory in practice.

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