January 2010
Intermediate to advanced
304 pages
7h 46m
English
Content preview from Flip the Funnel: How to Use Existing Customers to Gain New Ones
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INCENTIVIZATION
Our customers are feeling the love, satisfied that their purchase counts and that they’re not just another statistic. Their problems are being met proactively and comprehensively. They’re also sharing their experiences with personal contacts—and even selling product for you. At this point of the funnel, customers are essentially recognized and rewarded both for their repeat purchase(s) and for their ability to influence other consumers’ purchases—typically via positive sentiment, word-of-mouth, and specifically recommendations and referrals.
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.