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Flip the Funnel: How to Use Existing Customers to Gain New Ones by Joseph Jaffe

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Resources

Chapter 7

Slide Share: Case Study: The Barack Obama Strategy http://www.slideshare.net/socialmedia8/case-study-the-barack-obama-strategy
Zappos.com Case Study: Why shoes are great for e-commerce . . . . . . yes, really
Focusing on Service—Nick Swinmurn’s Key Move http://www.startupnation.com/pages/keymoves/KM_NickSwinmurn.asp
Slideshare: Zappos—- NPS Conference 1-26-09
How I Did It: Tony Hsieh, CEO, Zappos.com
USAA Customer Service Is the Best in the Nation
USAA: Soldiering ...

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