October 2020
Beginner
304 pages
7h 33m
English
Content preview from Gamification Marketing For Dummies
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Chapter 2
Getting to Know Gamification Models
IN THIS CHAPTER
Looking at the game options at your disposal
Choosing the right settings for your audience
Avoiding common mistakes
You and your team have lots of gamification options and elements. The key is understanding all these options and how they can benefit your campaign.
Be sure to keep your intended audience in mind when you’re building your campaign. Understanding your audience will help you make the right choices and, ultimately, the most engaging campaign.
In this chapter, I walk you through the various settings you can make for your gamification campaign and fill you in on some of the mistakes I’ve come across in gamification marketing.
Exploring Your Options
When you’re just starting to think about developing a gamification marketing campaign, you’ll be glad to know that you have lots of options! But the options may be overwhelming. There is no definitive list of all the options at your disposal, but over many years working with many clients, I’ve come up with ways to make sense of all this information. And that’s what this section is about.
Here, I introduce you to the six game types you have to decide on:
- Classic
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.