Gamification Marketing For Dummies

Chapter 2

Getting to Know Gamification Models

IN THIS CHAPTER

Looking at the game options at your disposal

Choosing the right settings for your audience

Avoiding common mistakes

You and your team have lots of gamification options and elements. The key is understanding all these options and how they can benefit your campaign.

Be sure to keep your intended audience in mind when you’re building your campaign. Understanding your audience will help you make the right choices and, ultimately, the most engaging campaign.

In this chapter, I walk you through the various settings you can make for your gamification campaign and fill you in on some of the mistakes I’ve come across in gamification marketing.

Exploring Your Options

When you’re just starting to think about developing a gamification marketing campaign, you’ll be glad to know that you have lots of options! But the options may be overwhelming. There is no definitive list of all the options at your disposal, but over many years working with many clients, I’ve come up with ways to make sense of all this information. And that’s what this section is about.

Here, I introduce you to the six game types you have to decide on:

• Classic