October 2020
Beginner
304 pages
7h 33m
English
Content preview from Gamification Marketing For Dummies
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Chapter 12
Avoiding Data Overload
IN THIS CHAPTER
Being prepared for when your campaign goes viral
Identifying key culprits for data failures
Working closely with your developers for better optimization
Not preparing for viral traffic can be a horrible mistake. If your company’s website already has a healthy number of visitors and your servers do a great job handling their needs, you may think you’re fine. But the viral nature of gamification may bring an exponential increase of visitors all at once to your servers — and they may not be able to handle that sudden spike in traffic.
In this chapter, I help you prepare for this very exciting possibility!
Watching Out for Maximum Capacity
Campaigns with unresponsive and crashed landing pages due to heavy traffic can be the worst. If people can’t get through to your campaign the first time they try, not many of them will be willing to give your campaign a second chance. Plus, if they do come back, they’ll only face the same issue again and again, due to the heavy traffic.
Your team should prepare your campaign for handling several times the current traffic level your company’s website receives. In this section, I explain how you can ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.