Gamification Marketing For Dummies

Chapter 10

Capturing All the Data

IN THIS CHAPTER

Creating a central command area for your data

Targeting the right data for your campaign

Keeping an eye on the user’s journey

Getting feedback from your audience

Data capture can help you better understand your audience’s experience of and behavior surrounding your gamification marketing campaign. The data insights you gain from your campaign will help you to improve and tailor future campaigns to increase overall audience engagement. The data can also help drive engagement for your company’s overall digital campaign. Fortunately, gamification marketing is an ideal platform for collecting audience-driven data.

Thanks to audiences being able to connect to your campaign 24/7 along with the versatility of cloud storage, you should be aiming to capture as much user data as possible during your campaign.

In this chapter, I look into the various methods and techniques you can use to successfully capture your audience’s behavior and trends. First, I explore the development of an administration portal site, which helps you easily process ...