October 2020
Beginner
304 pages
7h 33m
English
Content preview from Gamification Marketing For Dummies
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 16
Ten Common Gamification Marketing Mistakes
IN THIS CHAPTER
Ensuring that the gamification element remains engaging
Developing a campaign that rewards both you and your audience
Interacting with your audience, especially when things have gone south
Designing for all devices and platforms
Gamification marketing campaigns can be extremely rewarding for both your audience and your company. However, that also means there is a lot of room to get things wrong. When they do go wrong, your campaign can completely fail to engage.
Every campaign makes mistakes. Over the years, I’ve seen and experienced my share of gamification marketing mistakes. As with any mistake, it’s important to learn from your errors and prevent them from happening again.
In this chapter, I share some of the top gamification marketing mistakes that I’ve seen in the hopes that they’ll help you correct the things you may be doing wrong.
Offering an Unengaging User Experience
Your gamification marketing campaign should aim to offer a legendary user experience. User experience is defined by your audience’s interactions ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.