Gamification Marketing For Dummies

Chapter 4

Increasing Engagement in Your Campaign

IN THIS CHAPTER

Creating real-time engagement

Rewarding your audience

Promoting loyalty within your campaign

Developing a unique hashtag

Encouraging sharing on social media channels

Thinking of ways to maximize engagement for your gamification marketing campaign is not only beneficial but critical — and this is true before the launch and long after the launch. In this way, your company will build a far more meaningful and engaging experience for your customers.

The audience’s experience must be much more than just a sales campaign. Your audience should not only feel like the campaign was designed for them but also feel actively rewarded for their loyalty and participation. If you accomplish these two goals, they’ll feel a connection to the campaign.

Campaigns that focus on audience engagement are focused on creating value, which give ...