October 2020
Beginner
304 pages
7h 33m
English
Content preview from Gamification Marketing For Dummies
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 6
Getting to Know the Technology
IN THIS CHAPTER
Working out which platform to use for your game
Keeping your email communications going strong
Testing your campaign
Gamification marketing campaigns are heavily dependent on knowledge of the latest technology. Although the actual development will be done by skilled developers and designers, knowing what can be done is invaluable, regardless of your role.
In this chapter, I fill you in on the common platforms and technologies used in gamification marketing campaigns. I walk you through how to make sure your email communications are being delivered. And I show you how to test your campaign to make sure it’s working as it should.
Choosing a Foundation for Your Campaign
Gamification has quickly become the most popular platform not only for creating stunning, high-quality games, but also for generating loyalty and meeting engagement objectives in marketing campaigns. To do this, marketing teams have had to decide how they want their gamification models to be delivered.
The two choices currently are either to develop for the web using HTML5 (so your campaign will live on the web and be accessed using a web browser, like Chrome, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.