Gamification Marketing For Dummies

Chapter 11

Analyzing and Applying Data

IN THIS CHAPTER

Answering the questions only data analysis can answer

Sourcing your campaign data

Using big data techniques

Investigating the benefits of predictive analysis

Controlling your data

Data analysis is a technique in which you use data from your current campaign to help your team create more efficient and engaging campaigns in the future. (Chapter 10 covers all the types of data you can capture.)

Your campaign will generate and store a lot of data every single day. But what happens with this data after it’s stored? Instead of allowing it to just sit in a database, never to be looked at again, you should be analyzing and applying the data.

In this chapter, I fill you in on what data analysis can do for you, explain how to source your campaign data, show you how to apply all the information you’ve gathered into coherent and intelligent ...