Gamification Marketing For Dummies

Chapter 14

Relaunching Your Gamification Marketing Campaign

IN THIS CHAPTER

Considering why relaunching your campaign may be a good idea

Making changes before you relaunch

Pulling the plug on your campaign

Whether your campaign was a success or not, start thinking about investing time, money, and resources toward relaunching it. Each new campaign (including relaunches of previous campaigns) should be seen as a stepping stone to your overall gamification marketing journey.

In today’s fast-moving digital age, running multiple successful gamification marketing campaigns is extremely difficult. New campaigns need to be constantly visible in order to capitalize on your earlier brand awareness. The good news is, you don’t need to rush out new campaigns all the time. If you did that, you’d be sacrificing the innovation and the overall look and feel your first campaign was based on. Instead, you can tweak your previous campaign — fix what didn’t work, try new things — and relaunch, saving yourself lots of time and money in the process.

When you relaunch a new campaign, you need to learn from your past mistakes and consider how your audience perceives your brand. You can revamp your campaign’s ...