Gamification Marketing For Dummies

Chapter 3

Identifying Your Target Audience

IN THIS CHAPTER

Defining your perfect audience

Delivering an engaging and personalized campaign

Tapping into your existing data

Mining your social media channels

Ideally, your gamification marketing campaign will deliver a personalized experience to as wide an audience possible. To accomplish this goal, you can’t afford to take a global and generalized approach to your marketing efforts.

You need to gather key data on precisely who your target audience will be. After you find this data, you can target your campaign directly to them. However, to obtain the best results, you’ll need to exhaust all data channels you have on your existing customers and social media followers. These are people who already know about you and have engaged with your company.

After you’ve mined this data, your campaign will be sending messages that are customer-centric and content that targets your audience. Identifying your target audience will make your gamification marketing campaign far more efficient and successful.

In almost all ad campaign managers, you can ...