Gamification Marketing For Dummies

Chapter 15

Ten Best Gamification Marketing Examples

IN THIS CHAPTER

Looking at the ways that gamification marketing options are used

Learning from real-life campaigns

Determining the success of gamification marketing campaigns

Throughout this book, I show you real-life examples of the techniques I describe. In this chapter, I highlight what I think are ten of the best gamification marketing campaigns ever produced. I walk you through why the company produced the campaign, how said company developed and promoted the campaign, and how successful the campaign was.

The companies in this chapter have been quite open with their success metrics. Plus, their campaigns were easy to track online. But the actual gamification techniques they used are no different from the techniques I cover in this book — and you don’t need to be a huge multinational corporation to put them to work for you! Each of these gamification models is within the grasp of your company’s marketing goals if you apply the techniques outlined in this book.

Starbucks: Starbucks Rewards

In my opinion, Starbucks Rewards is one of the most successful gamification marketing campaigns ever produced. It was intrinsically based ...