October 2020
Beginner
304 pages
7h 33m
English
Content preview from Gamification Marketing For Dummies
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Chapter 15
Ten Best Gamification Marketing Examples
IN THIS CHAPTER
Looking at the ways that gamification marketing options are used
Learning from real-life campaigns
Determining the success of gamification marketing campaigns
Throughout this book, I show you real-life examples of the techniques I describe. In this chapter, I highlight what I think are ten of the best gamification marketing campaigns ever produced. I walk you through why the company produced the campaign, how said company developed and promoted the campaign, and how successful the campaign was.
The companies in this chapter have been quite open with their success metrics. Plus, their campaigns were easy to track online. But the actual gamification techniques they used are no different from the techniques I cover in this book — and you don’t need to be a huge multinational corporation to put them to work for you! Each of these gamification models is within the grasp of your company’s marketing goals if you apply the techniques outlined in this book.
Starbucks: Starbucks Rewards
In my opinion, Starbucks Rewards is one of the most successful gamification marketing campaigns ever produced. It was intrinsically based ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.