October 2020
Beginner
304 pages
7h 33m
English
Content preview from Gamification Marketing For Dummies
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Chapter 9
Launching and Promoting Your Game
IN THIS CHAPTER
Choosing a launch date
Setting up the perfect landing page
Creating a pre-launch strategy to build interest
Getting the word out about your game
Your audience can’t play your awesome game if they don’t know it exists! And you can’t expect your marketing campaign to be successful if you rush to launch or don’t plan enough time to reach out to your audience. By using a combination of a planned successful launch, a targeted email campaign, social media promotions, and a researched media outreach, you can ensure your game reaches all the people who would love to play it.
In this chapter, I explore simple yet powerful techniques to jump-start your gamification marketing journey.
Scheduling the Right Time to Launch
Many marketing campaigns fail not because the campaigns weren’t creative or compelling, but because their launches were poorly planned. A well-planned and properly executed launch can be critical for your overall game’s marketing success. And a key part of planning your launch is deciding on the right time to do it! ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.