Gamification Marketing For Dummies

Chapter 9

Launching and Promoting Your Game

IN THIS CHAPTER

Choosing a launch date

Setting up the perfect landing page

Creating a pre-launch strategy to build interest

Getting the word out about your game

Your audience can’t play your awesome game if they don’t know it exists! And you can’t expect your marketing campaign to be successful if you rush to launch or don’t plan enough time to reach out to your audience. By using a combination of a planned successful launch, a targeted email campaign, social media promotions, and a researched media outreach, you can ensure your game reaches all the people who would love to play it.

In this chapter, I explore simple yet powerful techniques to jump-start your gamification marketing journey.

Scheduling the Right Time to Launch

Many marketing campaigns fail not because the campaigns weren’t creative or compelling, but because their launches were poorly planned. A well-planned and properly executed launch can be critical for your overall game’s marketing success. And a key part of planning your launch is deciding on the right time to do it! ...