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Graphic Design for Fashion by Simone Pasztorek

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BUERO NEW YORK for KAI KÜHNE

Buero New York is one of a small handful of leading creative agencies that specialize in the fashion, beauty and lifestyle industries. Led by Alex Wiederin, a charismatic yet modest Austrian, it has earned a global reputation for insightful image creation supported by distinct, innovative font design. Determined to establish an independent studio as a progression from his first company, Buero X, which was based in Vienna, Wiederin had the confidence to launch Buero New York in the aftermath of the 11 September 2001 attacks on the World Trade Center. In recent years this boutique studio has evolved into a think-tank for luxury brands, and for creative minds as they collectively discover and define future trends. It ...

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