October 2010
Intermediate to advanced
240 pages
6h 12m
English
Content preview from Graphic Design for FashionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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ABOUD CREATIVE for PAUL SMITH
Although the success of London-based Aboud Creative has been sustained by an extensive range of clients for more than two decades, they are immediately associated with their work for Paul Smith. The longevity of the association with him, and the subsequent volume of work, is unparalleled in the flippant fashion industry. When Alan Aboud graduated in 1989, the recession meant there was little chance of gaining immediate employment. Relieved of the pressure to deliver an industry-ready portfolio, he focused on a personal brand of typography and was somewhat surprised to be called in by Smith after his degree show. “My work was totally non-fashion, non-figurative, it was the real antithesis of what you would expect. ...
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.