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Graphic Design for Fashion by Simone Pasztorek

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ABOUD CREATIVE for PAUL SMITH

Although the success of London-based Aboud Creative has been sustained by an extensive range of clients for more than two decades, they are immediately associated with their work for Paul Smith. The longevity of the association with him, and the subsequent volume of work, is unparalleled in the flippant fashion industry. When Alan Aboud graduated in 1989, the recession meant there was little chance of gaining immediate employment. Relieved of the pressure to deliver an industry-ready portfolio, he focused on a personal brand of typography and was somewhat surprised to be called in by Smith after his degree show. “My work was totally non-fashion, non-figurative, it was the real antithesis of what you would expect. ...

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