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Graphic Design for Fashion by Simone Pasztorek

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SUSAN BARBER for CHLOË SEVIGNY FOR OPENING CEREMONY

New York City offers Susan Barber a constant source of inspiration and her design process reflects the ebb and flow of the city: “I like to get all the elements together and then think about something else.” In these moments of indirect contemplation she finds a creative clarity that refines her subconscious thoughts into reality. For Barber, graphic design is the struggle for balance between elegance and utility, a motivation clearly paralleled in the fashion industry. The continuous creative challenge of fashion together with its diversity gives her a unique sense of satisfaction. “The fashion industry is forward-thinking, always changing and willing to take a chance – all very appealing qualities ...

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