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Graphic Design for Fashion by Simone Pasztorek

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PLUG-IN GRAPHIC for JOURNAL STANDARD

In 2001, after receiving widespread acclaim for her work in the creative department of a leading cosmetics brand, Naomi Hirabayashi wanted to explore a broader range of creative challenges and decided to start her own studio. She believes breadth of knowledge is vital to graphic design, and has been able to translate this belief into a wide range of clients for Plug-In Graphic, her Tokyo-based studio. The name signifies the “connecting of something to something”, emphasizing the role of graphic design as a mediator between clients and consumers.

Journal Standard is a contemporary Japanese fashion brand with a range of diffusion lines. Referencing classical, well-heeled Western quality, Luxe is a premium womenswear ...

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