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Graphic Design for Fashion by Simone Pasztorek

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NO DESIGN for ANREALAGE

Tokyo-based NO DESIGN have a disciplined approach and operate with a creative economy that prevents them being distracted from the central message. They focus on precise details of a concept and resist the temptation to overcomplicate. Jun Nakano and Masaya Muto worked together in the design department of the creative studio BLOCKBUSTER, and started NO DESIGN in 2009 to focus exclusively on branding and graphic design. They are searching for a balance between the “extremely concise and the excessively chaotic. We represent the ‘No’ against valueless and inconsequential ‘Design.’”

A year before he launched ANREALAGE, Kunihiko Morinaga was introduced to Nakano and made an immediate impression – the encounter laid the foundation ...

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