DESIGNBOLAGET for WON HUNDRED
In pursuit of a more progressive and personally satisfying creative practice, in 2002 Claus Due decided to establish his own studio. Based in Copenhagen, its name – Designbolaget – translates as ‘design company’ and is a play on that of Sweden’s state-operated alcohol retailer Systembolaget (‘system company’). With previous experience in advertising, Due wanted to refocus his attention on graphic design as the central component of his creative process. Although he works predominantly in print, he operates across a wide remit of art, music and fashion projects to satisfy his diverse interests. With a keen sense of wit and creative enthusiasm, Designbolaget strike the perfect balance between function and concept.