With clinical precision, William Hall concentrates on a refined visual communication. Beyond composition and structure there is a clear, practical interest in how projects feel and are used. Not willing to entertain passing trends, they search for a balance between simplicity and honesty with a rigorous process that justifies every creative decision. This pragmatism provides clear pathways for clients to follow the development and logic of a project. In the pursuit of such clarity all decoration is stripped away; minimal typography and a muted colour palette are often employed to achieve an effortless sophistication.

Motivated by the desire to be responsible for the important decisions on every project, William ...

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