January 2016
Beginner
256 pages
9h 5m
English
Content preview from Handbook of Media Economics, vol 1B
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INDEX
Note: Page numbers followed by f indicate figures and t indicate tables.
A
Abreast of the Market (AM), 708–709
Advertisers, 545–546, 553, 567
Advertising
privacy and, 544–552
social, 553
Advertising-avoidance tools, 546
Advertising-supported internet, privacy and, 551–552
Agenda-setting effects, 654
Agenda setting power, 664
Alternative modeling approach, 704
AM. See Abreast of the Market (AM)
Amazon and Barnes & Noble’s platforms, 571
AngiesList, 582, 585
An Inconvenient Truth (documentary), 743
Attention, and valuation, 711–712
Attitudes, 754–756
Audience share bias, 618–619
Audience size effects, 610–611
B
Baseline model, 675
Bayesian framework, 694–695
Behavioral finance, 708
Behavioral price
discrimination, 546–547
privacy concerns and, 546–547
Bias, 624
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