The second is the digitization of bio-information. There has been substantial research
on the effect of privacy regulation and concerns on the digitization of medicine (
Miller and
Tucker, 2009, 2011; Westin, 2005
). However, so far this arena has not yet really impinged
on media economics. However, the emergence of genetic testing (
Miller and Tucker,
2014
) can be considered as a special case of the infinitely persistent data problem described
above. The lack of our ability to change our genetics is the source of both the exceptional
utility of genetic data and its exceptional potential, when released and interpreted by an
outsider, to reduce our privacy regarding our susceptibility to medical conditions.
The third sphere is in the digitization of