CHAPTER 11
Privacy and the Internet
Catherine E. Tucker
MIT Sloan School of Management, Cambridge, MA, USA
NBER, Cambridge, MA, USA
Contents
11.1. Introduction 541
11.2. Economics of Privacy 542
11.3. Privacy and Advertising 544
11.3.1 Privacy Concerns and Targeted Advertising 544
11.3.2 Privacy Concerns and Behavioral Pricing 546
11.3.3 Privacy Regulation and Targeted Advertising 547
11.3.4 Privacy and Market Structure 551
11.3.5 New Directions in Research on Privacy and the Advertising-Supported Internet 551
11.4. Privacy and Social Media 552
11.5. Privacy in a World of Infinitely Persisting Data: The Right to be Forgotten 554
11.6. Privacy: Online Data Security 555
11.7. Privacy and the Government 557
11.8. Conclusion: Future Spheres of Privacy 558
Acknowledgments ...