social media in regulating the non-work activities of employees in such a way as to reflect
well on the employer—female grade school teachers seem to have been a particularly
common target of such regulation. In this sense, the development of social media inhibits
the individual’s power of self-(mis)representation to different audiences.
Similarly, the use of facial recognition technology on social networks including Face-
book decreases user control by placing the persistent assignation of an identity to an image
outside the control of that user. Social media make reputation management more diffi-
cult even if you do not use a social network site yourself because an (embarrassing?)
photo of you can be tagged in Facebook by someone you know and