CHAPTER 14
Media Bias in the Marketplace: Theory
Matthew Gentzkow*
,†
, Jesse M. Shapiro
†,{
, Daniel F. Stone
}
*
Department of Economics, Stanford University, Palo Alto, CA, USA
†
NBER, Cambridge, MA, USA
{
Department of Economics, Brown University, Providence, RI, USA
}
Department of Economics, Bowdoin College, Brunswick, ME, USA
Contents
14.1. Introduction 624
14.2. What is Bias? 624
14.3. Bias and Welfare 627
14.4. A Model of the Market for News 628
14.5. Supply-Driven Bias 630
14.6. Demand-Driven Bias 633
14.6.1 Delegation 634
14.6.2 Psychological Utility 638
14.6.3 Reputation 641
14.7. Conclusion 643
Acknowledgments 644
References 644
Abstract
We review the theoretical literature on market determinants of media bias. We present a theoretical
framework that organizes ...