Gentzkow and Shapiro (2006) extend this basic analysis in several ways. First, they
allow consumers to receive feedback on the news before firms receive their reputation
payoffs. They show that in the case of homogeneous but noncentrist priors, in the unique
equilibrium, a monopolist distorts its report towards the prior. The degree of distortion
decreases as the chance of feedback increases, disappearing when feedback is certain. This
helps explain why empirically bias is lower for news on events where “truth” is revealed
relatively quickly and clearly, such as sports, weather, and election outcomes (as opposed to
events where it is difficult to immediately evaluate truth, e.g., the effects of fiscal stimulus
on GDP or climate change). Second,